New Zealand isn’t one neat market. Anyone who’s worked across regions knows that straight away. Auckland moves fast. Wellington expects precision. Hamilton is practical. Christchurch notices the details. The idea that one service could show up in all of those places and feel the same — without feeling generic — is a real test. That’s the problem Premium Clean ran into early. And, to be fair, it wasn’t even supposed to become a “national” story at first. It started small. One